We have been manufacturing resin products since 1932. Resin materials are light, sturdy and easy to process.
Because of these properties, it had spread and become popular nationwide.
More than 87 years ago our founder had a vision – “Make use of this dream material to manufacture useful housewares to benefit the world.” This had led to the beginning of Like-it.
Started as Celluloid Product Manufacturer
Yoshikawakuni Celluloid Industries was established in 1932. Originally the main products sold were photo and card holders, medicine cases, toothbrushes, cosmetic compacts and table tennis balls. Sales territories were expanded to Tokyo. Three years after its foundation, a special rotary compression molding machine was introduced to manufacture a wide variety of products such as combs and hairbrushes. While we had great success, we also put substantial effort on safety management due to the flammable nature of celluloid.
From Celluloid to Plastic
After World War II, we continued manufacturing with celluloid. One of our vendors introduced the second president, Toshimichi Yoshikawa, to petroleum-derived plastic. He learned about the safety and productivity of plastic and was convinced that plastic would take the place of celluloid. In 1951, he changed the company name to Yoshikawakuni Plastics Industries and shifted its business to manufacturing plastic products. At first, we manufactured and sold bathroom products such as buckets. In 1959, the business was incorporated and expanded to manufacturing wide range of housewares. As our sales grew, not only did we improve our manufacturing systems but also our sales system.
Pursuing Innovative Design
In 1980, the new “Like-it” brand was born. The concept behind the brand was to provide a comfortable and rational lifestyle through original design. The market was saturated with so many products. To differentiate itself from other companies, Like-it took the initiative and put its focus on unique colors and package design. This strategy was a success and the Like-it brand got public attention.
To celebrate the birth of this new brand, we changed our business model from mass production and mass sales to production of consumer-oriented long-use products.
Nowadays, we are pursuing sustainable manufacturing with consideration for both consumers and the environment.